Everything about Mountain Dew Amp totally explained
Mountain Dew AMP (or simply
AMP) is an
energy drink produced and distributed by
PepsiCo under the
Mountain Dew soft drink brand. It was launched in
2001 to compete with
Red Bull. The beverage is available in 8.3 oz, 16 fl.oz. (TallBoy) and 24 fl.oz. (Big Rig) cans and made with Mountain Dew's base flavor formula. It also contains
MDX5,
taurine,
ginseng, B-vitamins,
guarana and
maltodextrin. A new flavor, Mountain Dew AMP Overdrive, was released in February 2007. Overdrive's flavor is Cherry.
In October 2007, Sugar-Free Amp was released. Mountain Dew began to release Amp in a new can in January 2008.
16 fluid ounces of AMP contains 143 milligrams of caffeine.
Most of AMP's advertising is created by the ad agency TracyLocke -- a Dallas, TX based firm that handles all of PepsiCo's marketing and in-store promotions.
On
September 19,
2007, it was announced that AMP would split sponsorship with the
National Guard on
Dale Earnhardt, Jr.'s #88
Hendrick Motorsports Chevrolet Impala, which will run starting the
2008 NASCAR Sprint Cup season. AMP sponsored part-time driver
Kevin Lepage for a few races in 2006, including the Daytona 500, where Lepage finished 25th.
AMP recently became sponsor of the
UAW Ford 500 at Talladega, which means that the name of that race changes for the first time in four years, when the EA Sports 500 was renamed UAW-Ford 500.
AMP was the main sponsor of the 2008
NHL Winter Classic, an outdoor hockey game played between the
Pittsburgh Penguins and
Buffalo Sabres on
January 1,
2008 at
Ralph Wilson Stadium in
Buffalo, New York. They were a major sponsor for the
Super Bowl XLII, in
Glendale, Arizona.
There is also a new alcoholic shot like the Jagerbomb that uses AMP energy drink. It is called the Burnout #88. The name is in tribute to AMP's new sponsorship with Dale Earnhardt Jr. The shot consists of a combination of Bacardi 151 and AMP energy drink.
According to
Pepsi officals in
Chicago, Amp will expand in 2008, The three new varieties are: Amp Traction (Grape), Amp Elevate (Mixed Berry) and Amp Relaunch (Orange Citrus). These new flavours are due to be released sometime this spring.
Further Information
Get more info on 'Mountain Dew Amp'.
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